05 — Case study
Honoring Your Service
Retail Marketing · Partnership · Customer Acquisition
The challenge
Acquire and welcome military and veteran customers with a program that felt earned, not generic.
The strategy
Built a retail-led partnership campaign that recognized service members and created a clear path from awareness to store visit to activation.
What I built
- → Retail campaign architecture
- → Partner messaging
- → Acquisition offers
- → In-store experience
The impact
Retail
Acquisition through stores
Trust
Service-led positioning
My role
Retail Marketing · Partnership · Acquisition